“Presentations should be idiot-proof”, said an ex-boss I don’t remember too fondly. I couldn’t get why we needed to start every story from the alphabet.
“Don’t insult the viewer’s intelligence,” said another glib talker who delighted in spewing management jargon, “they already know all this.” I agreed partially, while thinking silently that the terminology should be comprehensible to all.
Four years down the line and working independently, I’ve learnt my lessons – breaking down a concept into digestible chunks is not simple, it needs storytelling. But storytelling in corporate environs is never easy – it clashes with other stories and antagonists.