The old building appeared to be ensnared with electric wires, gasping for breath, just like the brand it housed, which could not keep up with changing times.
Reinvention and rebranding were non-negotiable. Jim realized this a bit too late, as he walked out of the building, with hunched shoulders, now unemployed. He had been a copywriter for twenty six long years. He had not bothered to stay updated with technology, and social media marketing. There were few takers for his creativity, as content was churned out, with just a few keywords punched in. Competence was not an insurance against unemployment.
Inspired by 100 Word Wednesday- Week 8 at Bikurgurl